Project Overview
“En Leuko Events” is an event planning company based in Komotini, Greece. The companies target is to sell tickets to existing clients through their website, inform new potential clients about upcoming events & answer any questions about the ticket purchasing proccess. While working on this project my main goal was to build a website that is straightforward and easy to use & navigate. Having in mind that, I created a design that is modern & appealing on one hand but is easy to navigate and use on the other.
Role & Responsibilities
The whole project was my responsibility.
- Logo design & development with Adobe Illustrator
- Website design & development on WordPress
- Website hosting & maintenance
- Business mail configuration
- Google Analytics
Technology Stack
The website was built on WordPress and based on the Astra theme. I used Astra because it is the theme that I felt most comfortable with at that time. I used some WordPress plugins to bring functionality to the website and achieve results quickly. Some honorable mentions include: Elementor, Happy Addons for Elementor, WP Custom Cursor, Google SiteKit. The use of some CSS is of course imperative.
Challenges & Solutions
Some of the most challenging aspects of the project for me were the designs. I always found myself wanting to add or subtract elements, animations & text. Although I am a “less is more” kind of person I struggled to identify what is truly important for the user or the design & what is not so useful after all.
Outcome & Impact
After a week that the website was live, we received a lot of positive feedback from its users. They referred to it as “easy to navigate” & “well understood”. While lots of them commented positively on the websites aesthetic. They specifically said that navigating it made them feel “pumped” about the upcoming events. As a result the companies ticket sales went up and more customers turned up at the events site.