Project Overview
Roots is a fictional business that I used to create an E-commerce website for my school diploma. It is an exotic plant shop that sells all goods surrounding plants. Its goal is to grow their business, gain new customers and sell products from their e-shop.
Role & Responsibilities
Since I was the mind behind this fictional business my responsibilities included:
- Logo design & development with Adobe Illustrator
- Website design & development on WordPress
- Website hosting & maintenance
- WooCommerce setup
- Visa & Mastercard payments
- Google Analytics
Technology Stack
The website was built on WordPress and based on the Astra theme. I used Astra because it is the theme that I felt most comfortable with at that time. I used some WordPress plugins to bring functionality to the website and achieve results quickly. Some honorable mentions include: Elementor, WooCommerce, WooCommerce Payments, WP Forms.
Challenges & Solutions
The biggest challenge i faced was creating a design modern enough but without much clutter. After testing a couple designs I concluded to the one I used because I believe that it has a very good balance of color, visual components & text.
Outcome & Impact
I had the chance to present this website to my peers as well as my teachers & their feedback was very positive. I believe this website would indeed help a business sell more products and it would most definitely boost their brand.